Marketing for Everyone

Wednesday, May 15, 2013, 2:00 pm EST / 1:00 pm CST

In this Demco sponsored webcast, Catherine Hakala-Ausperk, from Libraries Thrive Consulting, joins Demco's Director of Library Markets, Janet Nelson, to discuss how everyone who works at your library can make a positive contribution to marketing your library.

When every member of your library staff contributes to marketing efforts, it helps make your library more user friendly and increases the impact of your programs and services. Your marketing efforts go far beyond your website and brochures, and are really part of a holistic approach that draws your patrons in — and keeps them coming back!

In this webinar, you'll learn to:

• See your library and staff as your patrons do
• Identify the “hook” that best markets your resources, services and programs
• Learn quick and easy marketing techniques that work and don’t cost a lot of money
• Increase your library’s value to its users
  

There will also be a chance for you to ask questions about Cathy's approach to marketing the library.